BUS 178 Disney Corporate Communication (3 credits)

The Disney Corporate Communication Course describes how companies communicate with key audiences, both internal and external to the corporation. Course introduces students to the communication function and how companies reach a variety of publics to include customers, investors, employees, media, government and communities in relation to the corporation. The purpose of this course is to engage students in the purpose and significance of communication within an organization at many levels. Students will learn both the why, how and application of communication techniques as organizations interface with customers, employees, and the public. As a result, students should have greater understanding of and appreciation for the corporate communication process. Co-requisite: BUS 293.