BUS 277 Disney Marketing You: Personal and Career Development Strategies (3 credits)

The Disney College Program Marketing You Course uses directed discussion and cooperative learning experiences to both define a personal brand for career marketing and to focus students who do not have clear career objectives. This course is designed to maximize the Disney College Program Internship experience, as well as all prior/subsequent work experience, utilizing the transferable skills noted in the Secretary of Labor's SCANS (Secretary's Commission of Achieving Necessary Skills 1991) report. While the Disney College Program is a non-technical skill internship, it produces the type of skills required in the workplace. The student will learn how to market the SCANS report skills of communication, customer service, problem solving, conflict resolution, decision-making, self-management, and creative thinking. Key elements of the course include the development of a career focus and a personal marketing plan. The marketing plan allows a student to develop a personal brand, 30-second commercial, resume, and networking strategy. The students will also learn interviewing and negotiation techniques. Prerequisites: Full or part-time status; minimum 2.0 G.P.A.; co-requisite: BUS 293 Disney Co-Operative Internship. Cannot be substituted for GEN 154 or (CNL 175 - no longer offered).